A Talk by Sandra Beckwith
President,
Build Book Buzz
About this talk
No matter what publishing model you use – traditional, hybrid, or self-publishing – you need an audience waiting to buy your book. The publishing industry refers to that audience as your “platform.” In this session, you’ll learn about the many “structural elements” available to you and how to select options that will help you build a strong platform that will reach your book’s target audience.
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